Made By Real Estate Agents For Real Estate Agents

Focus 1st LLC was created by Tim DeLeon to help him sell real estate and better serve his customers. He still sells real estate to this day. Everyone that is part of the company either has sold real estate or is married to a real estate agent. This means we understand what a real estate professional needs and more importantly how to serve a customer. We use this first hand knowledge to make the Visual Pricing System better and keep you pricing accurate and fast!

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Tim DeLeon – Founder and Programmer

Tim entered Real Estate following a 25 year career at Hewlett – Packard developing software products. He found that he loved real estate but that there was no software out their to really help a person accurately price a home then show a customer why. Embracing the motto of “Showing is better than telling!” Tim created Scattergram Pricing. Soon after he created the Neighborhood Buying Patterns and the rest of the tools that now make up the Visual Pricing System.

Using the tools to create success in his own Real Estate career, Tim is now helping thousands of real estate professionals across the nation by providing quality tools that help price homes accurately, quickly and show your expertise.

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Joanne DeLeon – Founder

Joanne DeLeon is a top producing real estate agent in the Northern Colorado Area. She has been selling for 16 years and become a master in customer relationship based selling. Joanne has done this by doing one thing well, providing excellent service. When Joanne saw the tools her husband had made she jumped at the chance to provide even more value to her clients. Knowing how much the tools helped her, Joanne decided she wanted to spread the news. Joanne and Tim formed Focus 1st LLC and have been helping real estate professionals ever since.

In 2015 and again in 2016 Joanne has been named a Top 100 real estate agent in Colorado and a top 1000 in the United States by Real Trends. Joanne was recognized in the Wall Street Journal as a Top 1000 in the United States, and has beaming customers sending referrals because of the knowledge she has been able to show them. Showing is better than telling.


Art Gamez – Support Manager

Art Gamez spent 26 years in the Army where he learned how to analyze and solve problems in a quick and convenient way. He has joined Focus 1st LLC and is now providing excellent support for real estate professionals using the tools. Art has an MBA and high level training in communications. His wife, Jen Gamez, is a successful real estate agent in Wisconsin.

Focus 1st LLC is happy to have such a talented and dedicated man helping take care of our customers. We are dedicated to service and have taken care to only let the best help our subscribers.


Priscilla Strasser - Support specialist

Worked for Blue Cross Blue Shield of WI for 35 years prior to retiring in 2017.  Held various management positions within customer service, claims, & billing support.  Currently living in Glendale, AZ with her husband John, and not missing those bitter cold & snowy winters in WI!  Currently working part-time as a Contractor for Focus1st, LLC in a support role.  In this role, Priscilla has thoroughly enjoyed the direct customer contact on a daily basis.    


Jonathan DeLeon – Idea Generation and Marketing

Jonathan DeLeon is the youngest son of Joanne and Tim. Following graduation from Colorado State University’s business college he joined Focus 1ST LLC to help the company grow and automate. Jonathan spent a year selling Real Estate to better understand the life and process. In that year he sold a high number of homes and mastered the pricing and presentation using the Visual Pricing System. His unique use of the tools enlightened Focus 1ST to a whole different aspect to pricing.

Jonathan is an acclaimed fiction writer and book designer. He is using these skills to build the next generation of Focus 1ST LLC tools, training and teaching resources. His work will help real estate professionals master the tools and grow their Real Estate success to new heights.




Real estate agents know their area better than anyone else.

Customers deserve customized information.

Showing is better than telling.

Real estate agents want to provide the best service to clients.

The best tools simplify life and provide more value.