It All Started With…
Focus 1st LLC began when Tim DeLeon, an agent selling real estate after a success career at Hewlett - Packard, found that he could use MLS data to find real answers to key customer questions. Using a simple Microsoft Excel spreadsheet he began creating, basic and easy to understand graphs that his clients loved. His wife, Joanne DeLeon an award winning agent, stepped in and become a catalyst for Focus 1st LLC. Seeing the value that these graphs had, she was filled with a sense of purpose to share the program with others. Together they formed Focus 1st LLC and started selling CDs, which would eventually turn into the digitally updated powerful resource it is today.
Tim DeLeon
Tim DeLeon entered real estate following a 25-year career at Hewlett – Packard developing software products. He found that he loved real estate but there was no software out there to really help a person accurately price a home and also show a customer why.
Embracing the motto of “Showing is better than telling!” Tim created Scattergram Pricing. Soon after, he created the Neighborhood Buying Patterns and the rest of the tools that now make up the Focus 1st LLC software.
Tim is now helping thousands of real estate professionals across the US and Canada. Providing a quality software tool that helps agents price homes accurately, quickly and connect with clients.
Joanne DeLeon
Joanne DeLeon is a top producing real estate agent in the Northern Colorado Area. She has been selling for almost 20 years and is a master in customer relationship based selling. Joanne has done this by doing one thing well, providing excellent service.
Joanne formed Focus 1st LLC with her husband Tim DeLeon and has been a key voice in spreading the word about the value agents find in the Focus 1st LLC software tool.
Art Gamez
Art Gamez spent 26 years in the Army where he learned how to analyze and solve problems in a quick and convenient manner. He is the Support Manager for Focus 1st LLC and is providing excellent support for real estate professionals using the tools. Art has an MBA and high-level training in communications. His wife, Jen Gamez, is a successful real estate agent in Wisconsin.
Focus 1st LLC is grateful to have such a talented and dedicated person taking care of our customers.
Priscilla Strasser
Priscilla Strasser worked for Blue Cross Blue Shield of Wisconsin for 35 years, retiring in 2017. She held various management positions within customer service, claims, & billing support.
She brings all that experience into her support staff position to serve our clients with professionalism and heart. In this role, Priscilla has thoroughly enjoyed the direct customer contact on a daily basis. Many of our clients have had the privilege of being assisted by Priscilla!
She is currently living in Glendale, AZ with her husband John, and not missing those bitter cold & snowy winters in WI!
Jon DeLeon
Jon DeLeon, Sarah’s husband, is the youngest son of Joanne and Tim. Following graduation from Colorado State University’s business college, he joined Focus 1ST LLC to help the company grow and automate.
He is a member of American Mensa and has used his genius level IQ to translate complex pricing theories into practical, easy to use resources for Focus 1st’s clients.
Sarah DeLeon
Sarah DeLeon, also Jon’s wife, is a graduate from San Diego State University’s Liberal Arts and Sciences department and has an amazing talent for design with a detail oriented vision.
She joined Focus 1st in 2018. She has brought a new wave of new energy and modernity to the Focus 1st tools that is propelling a dedication to creating even better systems for agents to achieve great success.
What We Stand For
We believe that home pricing should account for supply and demand.
We believe that real estate agents experience & expertise is important.
We believe in pricing that competitive market analysis is more accurate.
We believe your pricing should inform logic and assuage fears.