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What Is The Visual Pricing System?


Visual Pricing
HELPING REALTORS ACROSS THE NATION GROW THEIR BUSINESS.

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What Is The Visual Pricing System?


Visual Pricing
HELPING REALTORS ACROSS THE NATION GROW THEIR BUSINESS.

What Is The Visual Pricing System?

 
 

The Visual pricing system is...

The Visual Pricing System for Realtors is a set of “visual tools” to help the Realtor® determine the customer experience when selling their home. The Realtor® uses his MLS to search for comparable properties and/or specific neighborhood(s) that match that of the customers. The Realtor® may pick and choose the properties if need be, and then export the results from his MLS. Then using the Visual Pricing for Realtors Application, several graphs are automatically generated based on the data provided by the Realtor®. These graphs are based on provided key answers to customer questions.

As you create these charts, and share them with your customers, they will acknowledge you as their neighborhood and Real Estate expert. You will help them understand and set realistic expectations for their real estate experience.

 

The Visual Pricing Charts

The Original Graph- Scattergram Pricing

 
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The ScatterGram Pricing graphs are a great “visual tool” for comparing properties and their square footage. As you create these charts, it is not unusual for you to see the difference in price between the compared properties and their square footage. This tool will give customers a quick overview of what they are more likely to get for their property.

ScatterGram Pricing charts work best when comparing SOLD properties in the same neighborhood or in neighborhoods of like and equal value. Our experience has shown that in many neighborhoods, the list of hard surfaces and floorings (as well as other features) are comparable and that the key difference the buyers focus on is the amount of square footage. In cases where properties are not closely correlated to the amount of square footage, ScatterGram Pricing charts are also very effective as a visual summary tool that you can use to summarize key properties that you wish to compare against. Of course, you may choose to compare “Properties For Sale” or “Withdrawn” properties as well (although we think that Competitive Price Lines do a much better job of that). In either case, you get to pick the data and determine what works best for you.

Using the Visual Pricing System, the ScatterGram Pricing charts are integrated with the Neighborhood tools. Since you’ve already exported the data, you are now able to select your MLS Data that you’d like to use in the ScatterGram graph. You no longer have to enter that data in by hand. You may also decide to include a “Trendline” or the “Value Text Boxes”. Try them. If you decide you prefer not to include them simply remove the check and remake the graph. The tool also enables you to graph total square feet or finished square feet with the price of the home or both at the same time. We find the less clutter the data, the easier it is for the customer to see the point you are making.

Time To Sell Chart

The Odds Of Selling Chart

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This chart looks at all the homes that were sold the previous year in your customer’s neighborhood, and calculates the number of days on the market each listing had before it was sold. In summary, the average time on the market is a good indication of how long your listing may be on the market before it sells. If your listing is not sold on or near that point, it may be likely that your home will not be sold. Once you get past the average time, your customer must decide to take strong action to get their home sold (fix something in your home based on customer feedback or lower the price).

Not all the homes that are put on the market are actually sold! Many of them do not sell and are either withdrawn, or have expired. Sometimes sellers will re-list them with another Realtor®, or sometime sellers will re-list with a price improvement. This first chart looks at the actual homes that were sold and homes that did not sell during the previous years in your neighborhood. The homes sold, are the actual properties that were SOLD that year. The homes “Withdrawn/Expired” are the homes that were listed and that were either withdrawn from the market or the listing expired (i.e. did not sell) for that year. The homes shown as “For Sale” are the homes that were still listed at the end of the year.

The Pricing Pond

Neighborhood Buying Pattern

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The Real Estate Pond is a great tool and makes the analogy between a pond and the real estate market. It is a great tool for customers who have a difficult time with charts and graphs and even a great tool to help you present a fun look at the Real Estate market. Just as water flows into a pond and flows out of the pond, homes come on the Real Estate Market when they are listed, and they come off the Real Estate Market when they are sold. If more homes are coming on the market than coming off, there is a declining market and homes may be more difficult to sell. The homes that show great and are priced right, float in the market, go under contract and get sold. Homes that aren’t price right or don’t show well, will go on the market, sit there for a while, and then start to sink and become stuck in the stagnant mass. The Real Estate Pond and the Projected Pond are created automatically based on the data you export from you MLS. The projected pond is a projection based on the current sales and listing run rate, filtered with last years buying patterns. The projected pond works great with seasonal markets.

As you create these charts, and share them with your customers, they will acknowledge you as their neighborhood and Real Estate expert. You will help them understand and set realistic expectations for their real estate experience.

This chart shows the previous years “Buying Pattern” for the neighborhood. It shows the actual Sold data for the homes in the subdivision. There is a data point for each Sold property that shows the date it sold and the price it sold at. This chart is a great overview of when homes have sold in the customers’ neighborhood. You can get a good indication of when the best time for you to list homes (and get them sold in a timely fashion) from these charts. Data points are grouped together as it best makes sense. Please be aware that these are Closed dates and not the date when the property was put under contract. Most home close 30-45 days after going under contract. So to take advantage of any pattern homes should be listed 30-45 days before hand.


It Works in the US and Canada!

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How About A Demonstration?

 

The Process of Using The Visual Pricing System

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Testimonials


Real People.

Real Results.

Testimonials


Real People.

Real Results.

 
 
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Larry Kendall, CEO Ninja Selling co. & Founder of The Group INc.

“Scattergrams are the best idea that I’ve seen in 27 years in Real Estate! What an innovative approach! Exciting, useful information.”


Eric Dennis, re/max first - Calgary, CA

“My listing ratio went up 365%. I went from 8 listings to 35… they all sold.”

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Eric Hoien, Hoien Realty - Spirit Lake, IOwa

“I use it with sellers. I use it with buyers. I’ve used it with appraisers. It really makes excellent sense of what the market is.”

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2 Options for Subscribing


Two Cost Options For Subscribing

2 Options for Subscribing


Two Cost Options For Subscribing

Choose Your Subscription

The Visual Pricing System is available in two different subscription plans. The monthly plan for those Realtors looking to keep monthly costs low and an annual payment for those Realtors ready to make a full year commitment to using Visual Pricing to grow their business.

$25 Monthly Recurring Payments

If you want to keep you overhead low and still get this amazing software product this monthly payment option may work best for you! This recurring payment is kept cost effective for those who would prefer to pay in smaller chunks rather than the full $250 per year. As we are constantly updating and improving the program you will still be kept alert of when new downloads and graphs are available. Click above to start your subscription now.

$250 Annual Payment

If you are a high producing Realtor who knows you will make use of this time saving and performance enhancing pricing and presentation software you can save $50 by paying once a year. If you are ready to make this commitment for the next year and see how much you can really master Visual Pricing and grow your business click above. This charge is annually recurring and you will be sent emails to remind when your next charge is about to come up. 

 

 

Focus 1st also offers other products to help Realtors better utilize market data to serve their customers. To explore these additional products please click the button below.