The New CMA

The new standard in real estate pricing is a COMPETITIVE NOT COMPARATIVE Market Analysis. What this means is that you are doing more than just looking at recently sold comps, but are also incorporating the current competition, market patterns and future entrants. This allows an agent to actively position a listing to get the most eyes on it, the most offers at market value and sell the home quicker. For years we have taught pieces of the entire process, and for the first time, in a short eBook, we are sharing the whole process for FREE!

In this book you’ll learn:

  • Why you need to shift to a Competitive Market Analysis and stop using your current pricing process.

  • What the Competitive Positioning step-by-step repeatable process is that guarantees you to price a home correct every time.

  • See the Competitive process in action using an example property, detailing how you will navigate the pricing and positioning of The New CMA.

    NO EMAIL REQUIRED.

    Read online, save as a pdf, or print a copy… all for FREE!


Today’s customers demand a higher level of customization and service. Don’t let other pricing models lead you astray. 

This book is FREE because we believe that the Competitive Market Analysis, and this information is too valuable not to share!