The groundbreaking eBook The New CMA is available now! Click here to start reading FREE!
Price Homes and Present Stunning CMAs
Create professional CMAs that easily price and position homes against competition in a way no other software can.
WORKS ON BOTH MAC AND MICROSOFT USING EXCEL 365
*Desktop Download Version Required
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What can Focus 1st do for you?
Real Estate Reviews
One of the most powerful ways to stay connected with your customers in a way that yields more closings fast. The Focus 1st software allows you to be efficient with your time and easily create a custom experience for each customer.
Competitive CMAs
Most CMA software uses only sold data; Focus 1st takes pricing to another level by factoring in timing, momentum, and competition to match the reality of the real estate market, allowing agents to position homes and find true MARKET VALUE.
Price Your Listings in the Software Built Exclusively for Real Estate Agents
Price & Position Your Listing in Three Easy Steps
Use Sales Data to Find Value and Area Trends
The Focus 1st graphs are all designed to answer key customer questions in a simple and easy-to-understand manner. The ability to clearly answer and address the seller’s concerns of "How long should it take for my home to sell?" "What are the chances that my home will sell?" and "When is the most active time to sell?" are powerful ways to connect to clients.
Compare Your Home to the Market
A mainstay in a competitive market analysis is being able to show on a simple graph the five factors of pricing and establishing a value based on recent sales, then using another clear graph to position against price range competition. Graphs like these are easily understood and explained and convey real customized data better than any other options on the market.
Put Together a Beautiful & Easy to Understand Presentation
Your pricing is only as good as your ability to help your clients understand it. For this reason, the Competitive CMA template we provide guides you on where to put what graphs, and the accompanying video walks through how to use questions to transition between them.
Used by Agents in the Top Brokerages
AND MORE...
Along With the Software You Also Get Access To...
- 13 Videos: A mix of presentation and demonstration helps you master Real Estate Reviews fast!
- Resources: Templates, eBooks and guides to help you get the most out of the class!
- ~ 2 Hours to Complete
REAL ESTATE REVIEWS COURSE
Master the simple way to boost sales!
Real Estate Reviews are brief home value updates that you give to past customers, potential customers, or anyone who could benefit from understanding today’s market. This communication practice is a proven transaction producer and a great way to connect with current and prospective customers.
In this detailed class, you will learn both the Real Estate Reviews process and how to use the Focus 1st software to create reports easily and effectively.
- 25 Videos: Presentation, demonstration and real pricing examples to guarantee you learn the competitive CMA!
- Resources: Templates, walkthroughs and marketing material will help you master the New CMA and get value from your pricing!
- ~ 5 Hours to Complete
THE NEW CMA MASTERY CLASS
Become an expert in the New CMA!
The New CMA is Competitive, not Comparative. This key distinction really allows you to consider all the market factors that will influence buyers and find true market value for a home. Pricing a home competitively is a process, one that is taught in extreme detail in this groundbreaking class.
Through this course, you will learn the process of pricing and positioning a listing. You will also see real-world examples that explain the differences in searches for property type, market location, and price range. Included resources will help you stay on track with your learning and your development of pricing mastery.
THE RESOURCE LIBRARY
Tools to Help You Succeed with Pricing!
The Focus 1st software helps you use MLS data to create graphs that clearly show market conditions and comps, but the included resources really leverage the value of these graphs.
Utilize the graphs for social media posts, mailers, and more while beautifying your reports with unique templates.
2 eBooks, 6 Guides with Video Walkthroughs, 6 Templates, & More!
PLUS, Get FREE Access to
The FHFA Appreciation Charts
THE FHFA APPRECIATION GRAPHS
Show the effect of annual appreciation!
The Federal Housing and Finance Administration (FHFA) is a government organization that tracks resales of homes to measure home price changes over the years accurately. We have taken this data and formatted it in a way that can clearly show the effect said value has had on home worth.
These graphs are included as a FREE Bonus with your subscription, along with resources you can use to get the most out of these informative displays.
Classes Callout Image
Become a pricing expert through our library of online classes! These classes are built to help you gain proficiency in the system controls and truly master Real Estate Reviews and the New CMA.
Resources Callout Image
CMAs and the pricing graphs are tools that can be utilized in many ways for many subsets of your clients. These resources will help you format, present, and use the graphs better for all your databases.
FHFA Graphs Visualized
This bonus resource is the simplest way for clients to understand the change in home values in their area over a quarterly and annual time period. It's a great graph to start conversations and create a need for pricing!
Everything You're Going To Get Access To
The groundbreaking software tool that has been making waves across the USA and Canada by giving agents a simple way to price homes competitively.
Master the powerful practice of Real Estate Reviews using the Focus 1st Software and start seeing short market updates turn into listings and home sales.
Using the Focus 1st Software, you can become a pricing expert and proficient in the competitive pricing process, using real examples and problem-solving.
Real Estate Reviews Resources Included:
- Social Media Templates
- Postcard Templates
- Email Template
- FHFA Graph Template
- How to Create, Customize & Present Real Estate Reviews
- MLS Searching Guide
- Cover Page Templates
CMA Resources Included:
- Getting Started Guide
- The Pricing Process Checklist
- MLS Searching Guide
- Online User Guide
- CMA Template
- Pricing Script Cards
- Open House Checklist & Video
- The New CMA eBook
The dynamic candlestick graphs that clearly show accumulated appreciation based on FHFA data for over 360 statistical areas and the 50 US States.
ALL THIS FOR AS LOW AS
$25 PER MONTH!
Made By Agents for Agents
Focus 1st LLC was started by two real estate agents who actively used the tools to grow their careers and better serve their clients. The tools to this day remain agent focused, and agent empowered.
Works on any computer using Microsoft Excel 365
This software uses powerful macros embedded in Microsoft Excel 365 allowing users on any computer to master pricing.
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What People Are Saying About Focus 1st
“I use their services and let me tell you, it is great. Makes a world of a difference.”
Grace Levine, Berkshire Hathaway Home Services Florida Realty
“The unique way your company has allowed me to present the data has me shining head and shoulders above my colleagues. ”
Dean Leonard, The Leonard Team Realty
“I love this product! You have no idea how awesome this is for me!”
Heather Gagnon, William Pitt Sotheby’s International Realty
“This tool is one of the cornerstones of how I help my people.”
Brian Schwartz, Macdonald Realty British Columbia
"I have found great value in both the software provided for my clients and in the excellent videos and support for the product."
Heather Ramirez, Castra Realty Team
“My listing ratio went up 365%. I went from 8 listings to 35… they all sold.”
Eric Dennis, RE/MAX First
Meet Tim DeLeon
The Creator
Focus 1st LLC began when Tim DeLeon, an agent selling real estate after a successful career at Hewlett-Packard, found that he could use MLS data to find real answers to key customer questions. Using a simple Microsoft Excel spreadsheet, he began creating basic, easy-to-understand graphs that his clients loved.
His wife, Joanne DeLeon, an award-winning agent, stepped in and became a catalyst for Focus 1st LLC. Seeing the value of these graphs, she felt a sense of purpose in sharing the program with others. Together, they formed Focus 1st LLC and started selling CDs, eventually becoming the digitally updated, powerful resource it is today.
Tim is now helping thousands of real estate professionals across the US and Canada by providing a quality software tool that helps agents price homes accurately and quickly and connect with clients.
Master Pricing Homes & Convert More Listings
If your pricing software can’t or doesn’t allow you to factor in real purchasing factors, it’s letting you down. You need a better system that lets you follow a simple process to arrive at a VALUE, then enables you to account for the current market situation and find true MARKET VALUE. This is what Focus 1st does, and no other software offers it. The process is the power.
- Real Estate Reviews: The quick and efficient report created by the software allows you to do Real Estate Reviews easily.
- Competitive CMAs: The only software purpose-built for and capable of creating competitive market analysis.
- Classes: Learn through step-by-step instructions and real-world examples how to master using the software for Real Estate Reviews and CMAs.
- Resources: Get the most out of your subscription and time by leveraging these additional tools and inclusions.
- FHFA Graphs: Connect clients with accurate data and inform them of the effect of appreciation on their home.
STILL GOT QUESTIONS? WE GOT YOU!
Frequently Asked Questions
What are the system requirements?
The Focus 1st software runs in a Microsoft Excel 365 environment. In order to use all the functions of the program you must have an active and updated Microsoft Office 365 account.
NOTE: This must be a full subscription, not an online use only account. The program requires the macros only available in the full Microsoft Excel program.
How does the sign up process work?
Once you’ve subscribed your account will be created. You will receive an email containing your login information (if you don’t see this email within 15 minutes, check your spam folder) and instructions on how to download the software through your account interface. Your account interface is where you will also find the activation code you will need to save in your software. If you have multiple computers (home, work, travel, etc.…) or get a new computer, you can download the software by simply logging in and downloading the program.
Does this work on Mac & PC?
Yes. It works on both operating systems as long as you have the corresponding Microsoft Office 365 account and an updated Microsoft Excel program. To keep your MS Excel program running smoothly with the Focus 1st software, it is recommended that you turn on auto-update.
Does this work in my area?
The Focus 1st software is currently supported in over 600 MLS areas. The full list can be found here. If your MLS or area is not currently supported please send us an email at support@focus1st.com or use the Contact Us form to set up a meeting to get your area recognized by the software.
Do you have support?
Yes! Please call us if you need help with the software, your account information, or payments; we will gladly help! We love hearing from our customers, but we encourage you to watch the Tutorial Videos first for program-use questions, as many of your questions will be answered in those short clips. We also have an online User Guide that can answer your questions immediately.
Does this integrate with my MLS?
Our software works by reading your MLS search results from an export file that you save from your database. This process is well documented, including how to set up the file correctly and how to search to guarantee you get the right information. You can see the MLS setup instructions here, and the search recommendations are part of our included learning.
Start Pricing Homes and Creating
Stunning CMAs With Focus 1st
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Your Unfair Advantage Whole Supplement Package Contains:
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