Use Real Estate Reviews To Connect, and Create Business Fast

Real Estate Reviews are one of the most powerful ways to stay connected with your customers in a way that yields more closings fast. The Focus 1st software allows you to be efficient with your time, while also creating a custom experience for each of your customers and an atmosphere of trust and mentorship.

The Real Estate Review Process

  • Step 1: Call your customer with an invitation to meet.

  • Step 2: Create your customized report.

  • Step 3: Meet with your customers and discuss their real estate market.

  • Step 4: Have a F.O.R.D. conversation to build connection.

  • Step 5: Discover what you can do to help them best & take action.


A Real Estate Reviews Report is more than just a basic market update, it’s a communication process.

Real Estate Reviews are brief home value updates that you give to past customers, potential customers, anyone who could be helped by understanding today’s market, as well as the communication before and after your personal meeting with the customers.

It shouldn’t be a surprise to you that staying in contact with your cusomters and occasionally updating them on the current value of their home or investment properties is a good thing to do. What you may be shocked to learn is how great of a thing it is when done correctly. Documented studies of Real Estate Reviews show as high as 25% - 33% of all reviews lead to a transaction or multiple sales.

This is a process and practice all agents should engage in. Which is why we added a streamlined and easy-to-use report to our software to help agents do them fast. The Real Estate Reviews report is so powerful and created with just a few clicks.

Included in your subscription is access to the eBook, How to Create, Customize & Present Real Estate Reviews, which walks you through the whole process, as well as templates to help you put together a great report, send compelling emails and reach out to customers using the FHFA graphs.

Also Available For Purchase…

If you are looking for a more focussed and maximally impactful use of Real Estate Reviews, we developed the 5 Weeks to Success with Real Estate Reviews workbook. This is a class, guided challenge and action steps to build success for you. All of it built on the Focus 1st Software.


  • "I use it religiously for real estate reviews."

  • "It all works. It's great for the Perfection & Power clients so they can SEE where we get the price from. No arguing it."

  • "My clients like it and it saves me time from the custom reviews I was creating."

Start using Focus 1st and Real Estate Reviews in your career now!

FAQs

  • The Focus 1st software runs in a Microsoft Excel 365 environment. In order to use all the functions of the program you must have an active and updated Microsoft Office 365 account. NOTE: This must be a full subscription, not an online use only account. The program requires the macros only available in the full Microsoft Excel program.

  • Yes. It works on both operating systems as long as you have the corresponding Microsoft Office 365 account and updated Microsoft Excel program. The majority of issues customers run into is not having updated their MS Excel, so turning on Auto-Update is recommended.

  • The Focus 1st software is currently supported in over 600 MLS areas. The full list can be found here. If your MLS or area is not currently supported please send us an email at support@focus1st.com or use the Contact Us form to set up a meeting to get your area recognized by the software.

  • Once you’ve subscribed your account will be created. You will receive and email containing your login information (if you don’t see this email within 15 minutes check your spam folder) and instructions on how to download the software through your account interface. Your account interface is where you will find the activation code you will need to save in your software as well. If you have multiple computers (home, work, travel, etc…) or get a new computer, you can download the software by simply logging in and downloading the program.

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